Getting 100% clear on exactly what you want to do is half the battle. Arguably more.
That’s why I created The Ultimate Guide To Discovering Your For-Benefit ‘Dream Job’.
That guide is where you’ll find the best companies in the world. And it’s where you’ll find out how to get the clarity you need so you can move forward confidently and successfully in your career.
Now, I want to tackle an entirely different beast.
This ultimate guide is about how to get your dream job. We’re going to throw out the old, outdated job-seeking strategies. Like the ones that create the horrific stat that only 1% of resumes lead to a job offer.
Or the garbage strategies that make you pull out your hair after sending out resume after resume and getting nowhere.
Instead, we’re going to go over – in detail – the modern, effective strategies and techniques you need to get a better job, make more money, and wake up excited to go to work.
Here’s where I want to get you to: I want you to be able to go out on a Friday night with your friends or co-workers and have a drink. Not to drown your sorrows. But to celebrate a great week at work, a career you love, and life that’s worth living.
To keep things simple and concise, there are 4 major sections. We’ll cover the first two in part 1 right now:
- Creating a Resume That Sells (in this article)
- Building an Irresistible and Effective LinkedIn Profile (in this article)
- Online Strategies That Make a One-of-a-Kind First Impression, and… (in pt 2)
- Networking Techniques That Simply Work (and don’t require leaving your home) (in pt 2)
Now, let’s dive right in with…
How To Create A Resume That Sells
Here’s the simple truth:
If you format your resume the traditional way, you’ll be ignored. Employers have seen this for years, and it just doesn’t work anymore.
If you send it off to as many employers as possible – just like everyone else – you’re wasting your time. Templated resumes without any passion or customization get thrown in the trash.
(this includes those convenient online resume submission tools that fire your resume off to hundreds of employers… and go Straight. To. The. Trash.)
With so much competition in the job marketplace, employers can afford to be more picky.
The good news is, they’re looking for specific things. So, I’m going to give you 5 powerful resume changes you can make today to see immediate results in your job search.
The 5 Little Resume Tweaks
Employers Are Begging For
1. WIIFM (What’s In It For Me?)
When an employer is looking at candidates, they’re wondering… what’s in it for me?
Meaning – what do you bring to the table? Will you provide more value than you cost?
So read through their job posting and write out everything they’re looking for.
Then, in your resume, touch on those specific points. Prove that you have the skills to solve their problems, and that you’re worth more than you cost.
Make the value you bring to the table abundantly clear, and you’ll make a great first impression.
2. Prove Your Passion
You may not think that your pizza delivery job a few years ago has anything to do with the management position you’re applying for now…
However, maybe you decided you wanted to earn as much as possible while there, so you researched driving best practices to minimize your fuel usage…
And you read sales books so you could influence your customers to give you as big of a tip as possible.
Maybe, as a result of these efforts, you found that you saved 20% on gas from your driving strategy, and earned 20% more in tips than your coworkers from your sales skills.
Now you can use this small example to prove your passion for finding the best way to accomplish a task. You can sell, and you’re data-driven – providing a measurable impact.
All of a sudden that pizza delivery job is looking a whole lot more impressive.
3. Create Headings That Sell
Most of us were taught to use headings like Education, Work Experience, Extracurricular Activites etc., but let’s be honest with each other…
Those are boring.
Rather, strategically choose your headings so that an employer can glance at your resume, read the headings, and see that you have the qualifications they’re looking for.
Find out the top qualifications they’re looking for, and then create descriptive and functional headings like “Communication & Customer Service Skills” or “Event Planning Experience.”
These are far more effective, and will significantly increase your chances of getting an interview.
4. Write Powerful Descriptions Under Each Heading
The impact is in the results.
So don’t waste your time telling them about what you did…
Share the results you achieved. Maybe you were responsible for creating a $40k marketing campaign, consistently resolving customer complaints, or you thought of and implemented an innovative solution that cut company costs 20%.
Those are exciting, and have a measurable impact. Updating a website, communicating with customers, and analyzing costs are not exciting, and not powerful.
5. Craft a Strategic Objective Statement
Here’s a simple formula to use that’ll get their attention right away:
Objective Statement = State the position you are interested in + two or three of your top skills that match the employers needs + your career goals or passion for this line of work.
So, for example: “Seeking an editing position that utilizes my attention to detail and writing
skills and moves me closer to landing my dream job as the senior editor for a national news publication.”
Touching on the skills they’re looking for right away as well as your career aspirations gives them a great first indication that you’re right for the job.
Apply these 5 tips to your resume, and you’ll be way ahead of the crowd.
For more advanced job seeking strategies tailored to getting your dream job with an inspiring For-Benefit company, check out my free video here.
He’s my friend and mentor, and he’s founded a new list of 500 GameChanging, “For-Benefit” companies - like Google, TOMS shoes, and Patagonia - who are making a difference in the world as well as a profit.
But there’s still work to do to get your dream job. Especially if you want to work with these types of companies.
So let’s move onto…
How To Build an Irresistible
and Effective LinkedIn Profile
You already know how important your LinkedIn profile is. It’s going to show up at the top of Google the moment your prospective employer searches for you online.
Which they most likely will. What we’re about to cover will make you easier to find for recruiters. It will make you more appealing to employers. And it will help you get your dream job.
3 Little LinkedIn Tweaks
You NEED To Be Using
1. Create A Winning Headline
Your headline, the first thing people see, is your most current job title by default…
And what a terrible use of prime property!
Instead, include a benefit statement of what you want to be found for. This will help you be found easier by employers and recruiters looking for you.
For example, rather than “CEO & Managing Director”…
You could use “CEO & Managing Director – Building High Performing Sales Teams that Align With Corporate Values.”
Including keywords you want to be found for will help recruiters find you, and a meaningful headline like this will get you noticed.
It’s a small, yet powerful change that you can apply right now.
2. Prove Your Value With Recommendations
Saying you have the skills and experience to get the job done is great.
Having other credible people backing that up is better.
Using LinkedIn’s recommendations feature is one of the most important things you can do to prove your character, expertise, and skill.
So reach out to a few people in your network that you would love to get a recommendation from. Highlight a few key points you’d like them to touch on, and offer to write one for them as well.
It’s a win-win situation, and you’ll have solid proof that you’re as valuable as you say you are.
3. Use Keywords You Want To Be Found For
There are 2 reasons why this is important:
First, recruiters search for employees by keyword. So if you want to get found for new opportunities, then include the specific words you want to be found for throughout your profile.
Second, if you’ve applied for a job and they look through your LinkedIn profile, they’ll see the keywords they’re looking for, and it will significantly increase your chances of getting an interview.
The Next Level…
Now, after applying these resume and LinkedIn tweaks, you’ve got a great advantage.
Watch for part 2 in this series to come out in a few days. We’re going to cover some highly effective online and networking strategies that you don’t want to miss.
And if you’re on a time crunch to get a better job as soon as possible, check out my free video here. It gives you 3 game-changing job seeking tips plus more info on how to find the best companies in the world and get your dream job.
To Your Success,
P.S. Help your friends get their dream jobs by sharing this article with your social network (below). Thanks for reading.